CITIZEN, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Billie Jean King Leadership Initiative, Citizen Naismith College Basketball Awards and National Merit Scholarship. As a “citizen of the world” we bear the responsibility to help cultivate positive change and on-going evolution to our craft.